Releasing Monday, December 30th at 2 PM EST.
We're Back With Our Biggest Collection Yet
On Monday, December 30th at 2 PM EST, we're releasing 19 new items. Chore Coats, Gerald Flannels, Seaport Beanies, and so much more are going to be available soon. As we prepare, we wanted to publish a photoset that highlights some of our favorites items so that you guys can get a taste of what we've been working on.
We know that we're not the best on timing, so we apologize for not getting this out for the holidays, but luckily this gear is made to last so you'll have it for many years to come. More goods new, there will be a F/W Pt. 2 following shortly after this release. As always, thank you for always sticking with us, and we look forward to this season.
A Favorite Returns.
You guys have been asking since last year for a return of the Chore Coat, so we brought it back in two colorways. Releasing in both vintage-wash Army & Black, they will be staples for years in your wardrobe.
Built of a 16.5 oz. duck canvas, this ultra durable chore coat is as beautiful as it is rugged. With 3 outer pockets and 1 internal, it has room for all of your activities. Whether you need room for a straight edge and shears, or shotgun shells and a rangefinder, it is truly built For Any Situation.
Same as before, we've opted to vintage-wash these coats to ensure a softer fit and feel on the first wear. It also gives the jacket a unique patina that will only get better with time. Embellished with our woven labels, the branding is subtle to allow for the cut and material to be the forefront of the design.
A New Flagship Hoodie.
Hoodies are an essential to everyone's arsenal. One that's comfortable, durable, and always in style. We've built just that.
Introducing our new Flagship Hoodie, a 13.5 oz. 100% French Terry cotton fully custom sewn garment exclusive for our brand. Embroidered with our Gear Co. logo as well as a tonal Terrain embroidery on the sleeve, we decided to go for minimal branding as we wanted this to be more about the quality of the hoodie itself. There is also a small woven tag on the side of the sweatshirt as a trademark of our craft. The piece is adorned with antique brass grommets and aglets. We really enjoy this choice of metal as it gives a unique vintage look that fits our brand image.
This is one of the items that we are most excited to release this season. We really want to hear your feedback, so if you pick one of these up, please let us know what you love and what you would change! These will be releasing in Pine & Coal colorways.
The Gerald Flannel.
It's no secret we love flannels, and this year we've put forward our best one yet. Named after my father and his father, both who wear flannels daily, this is Gerald Jr. & Gerald Sr. approved.
We've taken a classic lumberjack flannel and elevated it. Made of an ultra soft 10.5 oz. ombre flannel, this shirt is the perfect material and weight for the season working well as an under layer and standalone. Sporting a woven Terrain label, we wanted the ombre pattern to shine with our minimalistic branding.
Arriving in both a Barn & Midnight colorway, we are proud of this flannel.
Accessories.
Don't think we forgot about accessories. This season, we have everything from headgear, to soft goods, to homeware. New Alps socks, Logo S-Biners, the return of the beloved Seaport Beanie, there's something for everyone.
Releasing Monday, December 30th at 2 PM EST.
We hope to see you on drop day. We're extremely proud of this collection, and it's only the start of something great. On Monday, the 23rd, we'll be dropping a full lookbook, updating the webstore with a preview of all the items, and publishing a short video for you to truly see all of the effort we put into this. Until then, do good and get out there.